GKL Targets KRW503.8bn Casino Revenue by 2030
Grand Korea Leisure Co Ltd (GKL) has introduced a long-term corporate strategy targeting annual casino revenue of KRW503.8 billion (US$333.8 million) by 2030. The South Korean operator, which manages foreigner-only casinos under the Seven Luck brand, revealed the plan in a recent filing to the Korea Exchange.
In addition to its revenue ambitions, the company aims to maintain a shareholder payout ratio of at least 40%, aligning with requirements for government-backed entities. GKL operates as a subsidiary of the Korea Tourism Organization, itself linked to the Ministry of Culture, Sports and Tourism. The initiative forms part of a broader effort to enhance corporate value over the coming years.
Expanding Customer Reach
A key element of the strategy involves diversifying the company’s customer base. GKL plans to increase its presence in emerging markets, including Taiwan, Thailand and Mongolia, as it looks beyond its traditional sources of visitors to support long-term growth.
At the same time, the operator is focusing on strengthening its digital marketing capabilities. Enhancements to the Seven Luck mobile app are expected to play a central role in engaging mass-market players more effectively. GKL’s casinos are currently located in Seoul and Busan, providing coverage in both major urban hubs.
Strong 2025 Performance
The new roadmap follows improved financial results in 2025. GKL reported a 42.4% year-on-year rise in net profit to KRW47.07 billion, while total casino sales increased by 8.0% to KRW425.3 billion.
This performance also supported higher returns to shareholders. The company declared a final dividend of KRW354 per share, amounting to nearly KRW21.90 billion, in addition to an interim dividend of KRW60 per share. As a result, the payout ratio climbed to 54.4% for 2025, up from 46.8% the previous year.
Industry Context
GKL’s move mirrors broader trends within South Korea’s gaming sector. Kangwon Land Inc., the country’s only casino open to local residents, recently introduced its own value-focused strategy, targeting a shareholder payout ratio of 60% by 2026.
Long-Term Focus
By combining revenue targets, customer diversification and consistent shareholder returns, GKL’s plan outlines a clear long-term direction. Building on its 2025 momentum, the company is positioning itself to capture new demand from international markets while maintaining stable returns for investors.
