Hub88 Partners with Whoah Labs for Global Distribution

Hub88 has entered into a global distribution agreement with Whoah Labs, bringing the studio’s portfolio of iGaming content to its operator network through a single integration.

Established earlier this year, Whoah Labs focuses on developing games designed to encourage sports betting and poker audiences to engage with online casino content. Its initial portfolio includes eight titles, featuring crash, instant-win and arcade-style games aimed at increasing casino conversion, cross-vertical retention and player session value.

As part of the partnership, Hub88’s operator partners will gain access to games including Joker Streak, Crash Football, Crash Joker and Plinko Poker, with additional releases planned for the future.

The agreement supports Hub88’s strategy of expanding its content offering with products that help operators reach new player segments and generate additional revenue opportunities. Whoah Labs’ content is designed to provide sports bettors and poker players with an accessible entry point into online casino gaming.

Commenting on the partnership, Ollie Castleman, Managing Director at Hub88, said the supplier has introduced a distinctive content concept that offers operators new opportunities to improve cross-vertical player acquisition and increase customer lifetime value.

Alex Martin, Chief Revenue and Product Officer at Whoah Labs, added that the collaboration gives the studio access to Hub88’s extensive operator network, allowing its games to reach more brands and a broader global audience.