ICONIC21 Launches Packs Instant-Win Game

Gaming content provider ICONIC21 has introduced Packs, a new instant-win game centred on the familiar experience of opening collectible card packs.

The title uses a card-reveal mechanic in which players open virtual packs and uncover collectible cards whose combinations determine the result of each round. The concept takes inspiration from pack-opening experiences that have become familiar across gaming and collector communities, adapting the format for an online casino environment.

Each round starts with a virtual pack being opened. A reveal sequence then displays card combinations alongside multipliers that are connected to potential payouts.

Packs brings a collectible-focused entertainment concept into the instant-game format. According to ICONIC21, the approach reflects the wider use of familiar entertainment mechanics and themes in game development, including concepts associated with card games, digital collectibles and pack-opening systems.

The game has been developed as a virtual instant game, offering shorter gameplay sessions and straightforward mechanics alongside traditional casino content. ICONIC21 also allows individual card designs to be customised for each operator brand.

Collectible Cards and Bonus Feature

The game is built around collecting cards from different groups, with each group featuring its own characteristics, rarity and payout potential.

Players can continue opening packs to discover different cards, while completing an entire collection activates a special bonus. This adds another feature to the collection mechanic and creates an additional stage of anticipation around each pack opening.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said the game was developed to combine anticipation and discovery with the appeal of completing a collection while maintaining straightforward gameplay.

“Opening a pack is a familiar and exciting experience for many players. The concept draws inspiration from classic collectibles such as trading cards, stickers and caps, bringing that nostalgic experience into the virtual world. Players can collect cards from different groups, each with its own characteristics, rarity and payout potential. Completing a full collection unlocks a special bonus, adding another layer of anticipation and giving players an additional reason to keep discovering what the next pack contains.”

Packs is now available to operator partners across the ICONIC21 portfolio.