Meridianbet Selects Fast Track for Global CRM Expansion

Meridianbet, the international betting and gaming operator owned by Golden Matrix Group, has partnered with Fast Track to enhance its customer engagement capabilities across multiple regulated markets.

The agreement will see Fast Track’s customer engagement platform deployed across Meridianbet’s operations in Europe, Africa and South America. The rollout supports the operator’s ongoing efforts to strengthen player engagement while expanding its presence across international markets.

Established in 2001 and headquartered in Malta, Meridianbet operates through retail, desktop and mobile channels and currently holds licences in 18 jurisdictions. The company intends to use the platform to unify customer engagement processes across its brands and territories.

Through the partnership, Meridianbet will gain access to Fast Track’s real-time customer data model, providing a consolidated view of player activity across its operations. The integration also includes Fast Track AI, which offers conversational platform interactions and AI-driven workflow automation for CRM and engagement activities.

Boris Čorni, Director of Tech at Meridianbet, said the company was seeking a solution capable of supporting a business operating across numerous regulated jurisdictions and channels, adding that the platform provides the consistency needed to manage customer engagement on a global scale.

Fast Track Co-Founder and CEO Simon Lidzén highlighted Meridianbet’s extensive international footprint, noting that managing operations across 18 regulated markets presents significant complexity and aligns with the type of environment the platform was designed to support.

The collaboration marks another step in Meridianbet’s strategy to improve player experiences and streamline engagement processes as it continues to grow across multiple regulated regions.