Score Queens Launches Palace Picks for World Cup

Score Queens has introduced Palace Picks, a free-to-play World Cup prediction game created to encourage more women to engage with football and sports communities during the tournament.

The platform allows users to take part in daily prediction challenges connected to World Cup fixtures. Participants answer a series of match-related questions and score predictions to collect points and raffle entries, with prizes available throughout the competition.

Each day, players complete five multiple-choice prediction questions alongside one score prediction tied to scheduled matches. Virtual rewards earned through participation can then be converted into entries for prize draws.

Palace Picks was developed alongside digital agency Two-Up, which supported the launch through product development, user experience design and platform delivery services.

One of the featured prizes, sponsored by Vision4Sport, includes a trip for two to the Friday session of the 2027 Monaco Grand Prix, featuring hospitality access, grandstand tickets and a travel allowance.

Beyond match predictions, the platform also includes football-related content, team pages and interactive features aimed at keeping users engaged throughout the World Cup.

The launch marks the first public-facing product from Score Queens, which plans to expand into additional community, loyalty and content initiatives as part of its wider sports engagement strategy.

Founder of Score Queens, Kitty Miller, said the idea behind the platform came from the belief that many women already actively follow and discuss sports, but often feel excluded from traditional betting and gaming experiences. She described Palace Picks as a free-to-play product designed to make sports engagement more social, accessible and community-driven without simplifying the experience.