Sporting Risk Extends Soccer Data Deal with Sportradar

Sporting Risk, a sports analytics firm focused on predictive modelling for pricing and betting content, has confirmed the extension of its football distribution partnership with Sportradar Group AG.

Under the renewed agreement, Sporting Risk’s team and player statistics markets will continue to be delivered to Sportradar’s global network of approximately 800 sportsbook operators through its Unified Odds Feed (UOF). The coverage includes up to 50 pre-match competitions and 24 in-play competitions, strengthening the overall football offering available to operators. This complements Sportradar’s existing portfolio, which features exclusive betting data partnerships with organisations such as AFC, Bundesliga, CONMEBOL, CONCACAF, CAF, MLS and UEFA.

As part of the extension, Sporting Risk will broaden its product range for the upcoming World Cup by introducing more than 100 player-focused markets. These will include single bets, head-to-head options, micro markets and multi-bet combinations.

The company’s solutions are designed to drive real-time engagement, offering fast and relevant betting opportunities that reflect player behaviour and evolving market demand.

Andy Phillips, Chief Business Development Officer at SportingRisk.com, said the extension enables the company to leverage Sportradar’s extensive partner network at a key moment ahead of the World Cup. He added that the collaboration aims to enhance how player data and analytics shape modern betting experiences.

Karl Danzer, SVP of Business Development for Sports Content at Sportradar, noted that the partnership ensures operators have access to a strong and comprehensive football content portfolio, helping to increase engagement with the sport.