Winz.nl Enters Dutch Market via Mill Adventure Platform

Winz.nl has launched in the regulated Dutch iGaming market after securing a licence from the Kansspelautoriteit and partnering with The Mill Adventure for its platform infrastructure.

The operator is running on The Mill Adventure’s turnkey solution, which incorporates features such as player personalisation, SmartLobbies and business intelligence tools. The platform has been tailored to comply with Dutch regulatory requirements, including responsible gambling safeguards and standards set by the KSA.

Winz.nl is managed by Orange Gaming, which obtained its licence toward the end of 2025 and proceeded with a soft launch in early 2026. The company is entering a competitive market that has seen continued growth since regulation, with both local and international operators active in the space.

As part of its product offering, Winz.nl has introduced a loyalty programme called WinClub. The system allows players to earn points through gameplay and exchange them for rewards or bonuses. Unlike traditional bonus structures, the programme gives players greater flexibility in choosing rewards, reflecting wider industry trends focused on engagement and responsible gaming practices.

For The Mill Adventure, the partnership marks another step in its expansion across regulated European markets, as platform providers continue to enable operator launches through customised turnkey solutions aligned with local compliance requirements.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, described the launch as a significant milestone in the company’s European growth strategy. He highlighted the Netherlands as a competitive and tightly regulated market, adding that the launch demonstrates the platform’s flexibility and ability to support new operators. He also noted that the solution combines advanced personalisation, automated lobby management and real-time data capabilities within a compliant framework.

Petrit Dibrani, CEO of Orange Gaming, stated that the company aims to position the regulated Dutch offering as a safer and more attractive choice for players. He noted that partnering with The Mill Adventure provides the necessary technology, compliance assurance and analytical tools to deliver on this vision. He added that early results indicate strong player engagement, with a focus on transparency, quality and user control supporting long-term growth in the regulated market.