Wildz Group Partners With Games Inc on Casino Content

Wildz Group has signed a content partnership with Games Inc to introduce the supplier’s casino titles across several brands within its online casino portfolio.

Under the agreement, Games Inc games will be made available across Wildz, Caxino, Wheelz, Spinz, Chipz, Tuplaus and Beazt, broadening the supplier’s reach through the operator group.

The deal strengthens Games Inc’s distribution across the Rootz-powered Wildz Group network, with particular attention on Nordic markets such as Finland and Norway.

Wildz Group operates multiple online casino brands through the Rootz platform, which supports the technology behind its player account management and casino operations.

For Games Inc, the partnership forms part of its ongoing distribution strategy, as the supplier continues working with operators in regulated markets and territories where locally relevant casino content is in demand.

Fiona Hickey, CEO at Games Inc, said Wildz Group represents a strong partner for the supplier, highlighting its established brands and understanding of player experience.

She said the collaboration will allow Games Inc to present its games to players through brands with strong relevance in markets where the supplier sees potential. Hickey also pointed to Finland and Norway as markets where the company believes its approach to casino content is particularly suited.

According to Hickey, Games Inc has focused on developing titles that operators can effectively promote, players can quickly understand and partners can depend on, making the Wildz Group collaboration a strong fit with that strategy.

The partnership also supports Games Inc’s broader commercial plans to develop long-term relationships with operator groups that prioritise dependable delivery, market relevance and distinctive slot content.

Joakim Helenelund, Director of Gaming at Wildz Group, said the operator was pleased to add Games Inc’s titles to its casino offering.

He highlighted the supplier’s clear themes, distinctive visual style and entertainment-focused mechanics as qualities that align with Wildz Group’s emphasis on engaging player experiences across its portfolio.