Bet It Drives Wins SiGMA Europe Marketing Award

GR8_TECH’s Bet It Drives has secured the Best Marketing Campaign title at the SiGMA Europe Awards 2026, adding another international recognition to the project’s growing list of achievements. The campaign previously received a Bronze award at the 18th Annual Shorty Awards in the Branded Podcast category, alongside two Excellence awards at the 32nd Annual Communicator Awards for Series–Video Podcasts 2026 and Series–Branded Series 2026.

The campaign was developed as more than a traditional podcast series. GR8_TECH positioned Bet It Drives as a broader multi-platform content initiative aimed at strengthening the company’s image within the iGaming industry as a source of insight and industry discussion rather than solely a technology provider.

Distributed across YouTube, Spotify, Apple Podcasts, social media channels and media partnerships, the project has generated more than two million views on YouTube while also attracting close to 300 media mentions and publications.

A major focus behind the concept was creating B2B-focused content that felt less corporate and more natural. The show’s in-car interview format was designed to encourage more relaxed and unscripted conversations with industry figures, creating a style that differs from traditional studio-based interviews.

Over four seasons, Bet It Drives has established itself as a recognizable branded content format within the iGaming sector by combining industry insights with personality-driven discussions and informal conversations.

Yevhen Krazhan, host of Bet It Drives and Chief Sales Officer at GR8_TECH, said the project was created to demonstrate that iGaming marketing can deliver engaging and original content while moving beyond standard promotional formats.

The latest award win further highlights the growing role of branded content campaigns in helping companies build stronger industry visibility and audience engagement across digital platforms.