BetMGM Launches Elvis Slots via Octoplay Deal

BetMGM has signed an exclusive deal with Octoplay to introduce a series of Elvis Presley-themed slot games across its iGaming platforms in North America.

The first title, Elvis Presley: Viva Las Records, is now live on BetMGM Casino in New Jersey, Michigan and Ontario. Additional launches are expected in other regulated markets where the operator is active. A second game under the Elvis brand is planned for release in summer 2026 as part of the ongoing collaboration.

Through the agreement, Octoplay has obtained rights to create and distribute slot content using Elvis Presley’s name, image, and likeness. The debut game follows a 5×3 format and incorporates a Hold & Win feature along with multiple jackpot levels, drawing on visual and thematic elements linked to the artist’s career.

BetMGM currently offers a portfolio of more than 7,000 games across regulated North American markets, including a network of over 25 progressive jackpot titles. Its platform also features a unified rewards system, allowing players to earn points through gameplay that can be exchanged for bonuses and other benefits.

The partnership aligns with BetMGM’s strategy to expand its content offering through exclusive releases and branded collaborations. Alongside this, the operator continues to promote responsible gaming initiatives, including the use of GameSense, a programme developed by the British Columbia Lottery Corporation and licensed to MGM Resorts International, which provides tools to support informed play.

The agreement reflects a wider trend in the iGaming sector, where operators and suppliers are increasingly using well-known entertainment brands to enhance content differentiation and player engagement in regulated markets.

Oliver Bartlett, Senior Vice President of Gaming at BetMGM, said: “Elvis Presley remains an iconic figure in entertainment, and this collaboration allows us to bring that legacy into our platform through a new format. It adds a distinctive dimension to our content offering.”

Ralitsa Georgieva, CEO at Octoplay, added: “The Elvis brand offers a strong foundation for engaging content, and the performance of Viva Las Records highlights the potential of this partnership as we continue to grow in North America.”