Betnacional Renews III Corrida do Sport Sponsorship

Betnacional will once again serve as the title sponsor of the III Corrida do Sport, marking its second consecutive year supporting the running event organized by Sport Club do Recife. Scheduled to take place in Recife on 19 July, the event is expected to attract around 3,000 participants.

Created for both competitive and recreational runners, the race forms part of Sport Recife’s broader initiative to strengthen community engagement and encourage supporter participation beyond football. According to the organizers, the event will follow the regulations of the Brazilian Athletics Confederation (CBAt) and is set to begin at 5:30 a.m.

Partnership Extends Beyond Football

The sponsorship reflects Betnacional’s broader relationship with Sport Recife, which goes beyond matchday activities and football competitions.

Through the partnership, the operator has expanded its involvement in sports, entertainment and community-focused initiatives designed to connect with supporters in different settings.

Jorge Peixoto, Head of Brand Experience at Flutter Brazil, said the company aims to participate in projects linked to sport, culture and entertainment that allow the brand to engage with fans beyond the football stadium.

Fan Engagement Remains a Key Focus

The race is one of several initiatives developed through the collaboration between Betnacional and Sport Recife.

Among them is Rádio Ilha Betnacional, a matchday activation at Ilha do Retiro Stadium that was redesigned this year to bring broadcasts closer to supporters while reinforcing the concept of "The Voice of the Stands."

The initiative is intended to enhance the matchday atmosphere and strengthen the connection between the club, its supporters, and the sponsor.

Continued Investment in Brazilian Sport

Betnacional, part of Flutter Group, has been licensed to operate fixed-odds betting in Brazil since January 2025 under Ordinance No. 2,092/24 issued by the Secretariat of Prizes and Betting.

In addition to its partnership with Sport Recife, the company also sponsors Cruzeiro Esporte Clube and Athletic Club, supports Globo’s Football 2026 broadcasts and partners with sporting events such as the Rio Open.

Betnacional is also affiliated with the Brazilian Association of Advertisers (ABA) and the Interactive Advertising Bureau (IAB), while supporting responsible gambling initiatives through its collaboration with the Brazilian Institute for Responsible Gaming (IBJR).

The III Corrida do Sport further expands the company's presence within local communities while supporting initiatives that encourage participation in sport and strengthen the relationship between clubs and their supporters.