DraftKings Integrates Mindway AI’s Gamalyze Tool

DraftKings has incorporated Mindway AI’s Gamalyze into its Responsible Gaming Center, strengthening its efforts to educate players and promote informed decision-making within its igaming ecosystem. The partnership introduces an interactive, behaviour-based assessment tool designed to complement DraftKings’ existing responsible gaming framework.

Unlike traditional questionnaires, Gamalyze evaluates users through a brief simulated card game, examining real-time decision-making patterns rather than relying solely on self-reported responses. The tool then delivers personalised feedback, helping players gain deeper insights into their gaming habits. Within DraftKings’ platform, Gamalyze functions as an optional educational resource, focusing on awareness and reflection rather than enforcement or diagnostic purposes.

This addition builds on DraftKings’ broader portfolio of responsible gaming measures, which includes spending limits, educational content and interactive tools. The integration underscores the company’s commitment to combining technology, research and expert collaboration to support safe and informed play across its igaming products.

Mindway AI, part of Better Collective, specialises in neuroscience-informed solutions for gambling risk management and player protection. Its collaboration with DraftKings expands the reach of these tools, bringing science-backed insights to a large, active player base in regulated markets.

Rasmus Kjaergaard, CEO of Mindway AI, said: “By integrating Gamalyze with DraftKings’ Responsible Gaming Center, we provide players with personalised insights based on real behaviour, reflecting a shared commitment to responsible gaming. This collaboration allows our technology to reach more users and make a meaningful impact.”

Lori Kalani, Chief Responsible Gaming Officer at DraftKings, added: “Tools like Gamalyze enable our customers to better understand their play patterns and our collaboration with Mindway AI continues to strengthen our culture of responsibility and innovation across our igaming ecosystem.”