EEGS Webinar Tackles Gen Z Player Engagement

Eastern European Gaming Summit (EEGS) kicked off its autumn series with a high energy webinar on October 15, titled “Winning over Gen Z: How to Engage the Next Generation of Players”, featuring guest speaker Ana D’Arrigo. The session marked EEGS’s first online event after the summer break and drew strong anticipation from industry professionals.

The webinar focused on practical, experience led strategies for connecting with Gen Z the first generation of true digital natives. Ana shared real world insights from leading brands, giving participants actionable tools to foster meaningful engagement with this challenging yet influential demographic.

The session began with a deep dive into Gen Z’s core characteristics: a tech fluent generation that values authenticity, transparency, purpose and creative expression. Ana explained how these traits set Gen Z apart, emphasizing their preference for brands that align with their values. Although they are known for short attention spans, Gen Z audiences show remarkable loyalty when content genuinely resonates.

One of the standout takeaways was the idea that marketers must co-create with Gen Z, not just market to them. Ana highlighted that personalisation and collaboration are key to building trust and engagement.

The discussion also touched on the future of Gen Z marketing, focusing on sustained interaction and authenticity. Ana closed the session with a lively Q&A, encouraging participants to rethink their strategies for the next generation of players.