Evoplay Launches Winter Season of Legends with €1M Prize Pool

Evoplay has announced the Winter edition of its Season of Legends campaign, featuring a €1 million prize pool and a range of promotional tools aimed at helping casino operators sustain player engagement throughout the festive period and beyond.

Scheduled to run from December 2026 through February 2027, the campaign covers Christmas, New Year and Valentine’s Day within a single promotional programme. Evoplay is encouraging operators to integrate early to take advantage of the full seasonal calendar.

Multiple Promotions Across the Winter Season

The Winter campaign combines a Tournament and Wheel of Fortune with Infinity Prize Drops, New Year Prize Drops and a new feature, Lucky Scratch Cards. Each mechanic provides a different way for players to participate, bringing several promotional formats together in one package.

Infinity Prize Drops will operate for 28 consecutive days each month, independently of the Tournament and Wheel of Fortune phases. This schedule is designed to provide ongoing reward opportunities between the campaign’s other promotional activities.

New Year Prize Drops will also be available daily from 1 December 2026 until 31 January 2027, extending the festive promotion across the holiday period and into the new year.

Lucky Scratch Cards Add a New Engagement Mechanic

The Winter edition introduces Lucky Scratch Cards, an interactive feature intended to encourage participation during quieter periods of the campaign. The mechanic gives players additional opportunities to win and helps operators maintain interest throughout the season.

Operators can activate Lucky Scratch Cards through a Balance Increase connection, without requiring any additional setup.

Together, the competitive tournament, recurring prize drops and interactive scratch cards create a coordinated promotional package. Rather than depending on a single event or short-term seasonal offer, operators can use different mechanics across the campaign to provide players with reasons to return.

Evoplay Highlights Long-Term Player Engagement

Diana Larina, CMO at Evoplay, said the campaign was developed around the idea that sustained engagement depends on giving players reasons to return over time, rather than concentrating activity around isolated promotional peaks.

She explained that the winter calendar brings several major occasions together, giving operators an opportunity to build momentum across the season. By combining promotional mechanics, creative elements and scheduling within one package, Evoplay aims to help partners deliver a coordinated experience and participate from the campaign’s outset.