Gamzix Unveils New Brand Identity and Positioning

Gamzix has unveiled a refreshed brand positioning and visual identity, representing the first significant update to the B2B game provider’s branding since its early years.

Over the last six years, Gamzix has expanded its product offering, strengthened its team’s expertise and developed the processes and technology supporting its work with partners. The company now combines game development with promotional mechanics, tournaments and release support aimed at helping operators manage a title throughout its lifecycle following launch.

Gamzix said its previous brand identity was designed for an earlier phase of the business. The refreshed identity is intended to better reflect how the company operates today.

Yuriy Muratov, Chief Commercial Officer at Gamzix, said:

“Gamzix has already changed. The ambition is bigger, the product is stronger and the business has moved forward. Now it’s time for the brand to reflect that. We’re not becoming something new we’re showing what Gamzix has become in its next stage of development.”

The company’s visual identity has been updated alongside its development, while its approach to working with partners remains unchanged. The rebrand includes a new Gamzix logo and G-Spin symbol, an updated visual identity and new brand guidelines.

Black now serves as the primary colour of the Gamzix brand, giving its appearance a stronger and more mature character. Yellow remains part of the identity but has been given a different function, represented through movement and intended to capture the spirit of Gamzix and its team: continuing to move forward, develop and evolve rather than standing still.