Marketing

Kalshi Partners With Five MLB Clubs in Multi-Year Deals

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Kalshi Partners With Five MLB Clubs in Multi-Year Deals

Kalshi has announced exclusive, multi-year brand partnerships with five Major League Baseball clubs: the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres and San Francisco Giants.

The agreements will cover a range of promotional activities, including stadium signage, social media, online campaigns, radio exposure and fan-focused activations.

Dodgers Deal Includes Stadium Branding

The partnership with the Los Angeles Dodgers will feature Kalshi-branded LED displays around Dodger Stadium.

Kalshi will also receive naming rights for the stadium’s Gold Glove Bar under the agreement. Fans will additionally have access to Kalshi-specific offers and exclusive activations throughout the season in Centerfield Plaza.

The five partnerships expand Kalshi’s focus on working directly with professional sports teams as it builds its presence in sports-related prediction markets.

Baseball Trading Activity Rises

Kalshi said trading activity connected to baseball has increased significantly over the past year, with baseball-related trading volume reported to be 36 times higher year-on-year.

The company did not provide details on the methodology or overall figures behind the reported increase.

Adam Barrick, Head of Sports Partnerships at Kalshi, said fans are already engaging with their favourite teams through Kalshi and that the partnerships provide an opportunity to connect that activity with established baseball clubs.

Kalshi Expands Sports Partnership Strategy

The latest agreements follow Kalshi’s previous partnership with the Chicago Blackhawks, which included co-marketing, arena signage and local broadcast branding.

By adding five baseball teams, Kalshi is broadening its team-level sports partnership strategy.

The company is also continuing to pursue league-level cooperation with Major League Baseball as it seeks to expand its position in the sports prediction market sector.

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