Kambi Partners with QuinnBet for Sportsbook Expansion

Kambi has signed a sportsbook agreement with QuinnBet to support the operator’s growth plans in the UK and Ireland, with the potential to enter additional regulated markets subject to the necessary licences and regulatory approvals.

The partnership will integrate Kambi’s sportsbook technology with QuinnBet’s chosen player account management system, provided by Pragmatic Solutions. The arrangement is designed to support the operator’s current ambitions while offering flexibility for future expansion.

Kambi to Supply Full Sportsbook Technology

Under the agreement, QuinnBet will gain access to Kambi’s complete sportsbook solution. The package includes a customisable front end, its award-winning Bet Builder, AI-powered trading and risk management tools and regulatory expertise.

The technology will support betting experiences across sports popular with customers in the UK and Ireland. Kambi’s coverage includes key markets such as horse racing, football and darts.

QuinnBet will also be able to draw on insights generated by Kambi’s global network of more than 70 partners. The shared network intelligence is intended to strengthen areas including odds pricing, trading performance and product development.

Kambi and QuinnBet Outline Growth Plans

Kambi Group CEO Werner Becher welcomed the agreement, highlighting QuinnBet’s established presence in the UK and Ireland and its ambitions to expand into further jurisdictions.

He said the partnership reinforces Kambi’s position as a sportsbook provider for operators seeking a combination of technical expertise and network-driven intelligence to compete in regulated markets. Becher added that the company looks forward to supporting QuinnBet’s growth plans.

QuinnBet CEO Brenda Quinn described the deal as an important step in the operator’s next stage of development. She said the company sought a partner offering advanced technology, strong trading capabilities and the flexibility to support its business objectives while improving the customer betting experience.

Quinn added that Kambi’s experience across regulated markets made it a suitable partner for QuinnBet. The companies intend to build on the operator’s existing position in the UK and Ireland while exploring opportunities for future growth.