LeoVegas Expands GoGoCasino with Sportsbook in Sweden
LeoVegas Group has expanded its presence in Sweden by adding sports betting to its GoGoCasino brand, following the approval of a betting licence from the Swedish Gambling Authority.
With this development, GoGoCasino has introduced a sportsbook powered by LeoVegas’ proprietary Tiger platform, marking its debut in the Swedish market as part of the group’s broader rollout strategy.
Product Expansion
The addition of sports betting builds on GoGoCasino’s existing casino and live casino offering, allowing the brand to diversify its product range within the regulated Swedish market.
Under the new licence, the platform now includes features such as bet builders, enhanced daily odds, partial cash-out options, and live betting functionality, providing users with a wider set of wagering options.
Technology Integration
The Tiger sportsbook is a key component of LeoVegas Group’s technology stack, following its acquisition from Tipico Group in 2024 through parent company MGM Resorts International.
Since then, the platform has been introduced in several regulated markets, including Denmark and the Netherlands, as well as in Brazil through BetMGM, LeoVegas’ joint venture with Grupo Globo.
The Swedish rollout continues the group’s approach of integrating proprietary technology across its brands, with GoGoCasino now offering both casino and sportsbook products within a single platform.
Strategic Development
The launch reinforces LeoVegas Group’s position in regulated European markets, where it has maintained a presence since introducing GoGoCasino in 2019.
Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, said: “Introducing our Tiger sportsbook in Sweden is an important step for the group. It reflects the ongoing work behind our international rollout and strengthens the overall offering available to GoGoCasino users.
“This addition brings together casino and sports betting, enhancing the experience for players who engage with both verticals.”
