Loto-Québec Partners with Incentive for Real-Money Games

iGaming operator Loto-Québec has partnered with B2B supplier Incentive Games to bring real-money titles to players in Québec, marking the supplier’s debut in the Canadian regulated market.

The collaboration is facilitated through Incentive Studios, the real-money division of Incentive Games, giving Loto-Québec access to a portfolio of Crash and Arcade-style games. Titles are delivered via the Light & Wonder platform, leveraging the existing distribution partnership between Light & Wonder and Incentive Games and enabling smooth integration into Loto-Québec’s online ecosystem.

As Québec’s sole legal gaming operator, Loto-Québec expands its offering with Incentive Studios’ content, starting with a selection of Crash titles now available to players. Additional releases are planned throughout 2026, broadening the variety of regulated online games in the province.

For Incentive Games, the deal represents a strategic entry into Canada’s regulated igaming sector, extending the reach of its real-money portfolio. The supplier’s Crash and Arcade titles are designed for integration into multiple licensed markets, supporting growth across geographies.

The partnership reflects a wider trend in North America, where operators increasingly integrate third-party content via aggregation platforms, allowing suppliers to scale quickly while enhancing the operator’s player experience.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “This partnership with Loto-Québec is an important step for us in regulated markets. Loto-Québec is a trusted operator committed to responsible play and we’re excited to bring our real-money Crash games to players, offering a fresh and engaging gaming experience.”