Online Casinos Lead Denmark’s Gambling Market

Denmark’s gambling regulator has reported that online casinos generated the highest share of gambling revenue in 2025, overtaking lotteries for the first time since the country introduced its regulated gambling framework.

According to the regulator’s annual report, the Danish gambling market produced 11.5 billion kroner in gross gaming revenue (BSI) during 2025, representing a slight decline compared with the previous year.

Online Casino Revenue Takes The Lead

Online casino revenue reached 4.3 billion kroner, accounting for 38% of the total gambling market. This placed the sector ahead of lotteries, which generated 3.5 billion kroner after recording a year-on-year decline.

Sports betting contributed just over 2.1 billion kroner, while slot machines represented around 10% of the market. Land-based casinos accounted for approximately 3% of total gambling revenue.

The regulator noted that online gambling has continued to expand since Denmark partially liberalised its gambling market in 2012. During the same period, traditional lottery products including Lotto, Vikinglotto, Eurojackpot and scratch cards have experienced a gradual decline.

Revenue from land-based casinos also continued to decrease, reaching 378 million kroner, which the report stated is around 35% lower than in 2012.

Gambling Spend Declines

The report also showed that the average annual gambling expenditure per adult fell in 2025, decreasing to 2,356 kroner from 2,418 kroner recorded the previous year.

Self-Exclusion Registrations Continue To Rise

Responsible gambling remained a key focus throughout the report.

By the end of 2025, 68,026 individuals had registered with ROFUS, Denmark’s national self-exclusion register, representing an increase of more than 12,000 registrations compared to the previous year.

The majority of registered users were male, while almost 70% were under the age of 40.

Meanwhile, StopSpillet, Denmark’s national gambling support helpline, handled 727 calls during the year, making 2025 its busiest year since launching in 2019.

According to data collected through the service, online casinos were linked to 62% of reported gambling problems, while online betting accounted for 22% of cases. The average gambling addiction assessment score among callers reached 5.61, a level the regulator associated with problematic gambling behaviour.