PartnerMatrix Wins Affiliate Technology of the Year Award

PartnerMatrix has received the Affiliate Technology of the Year award at the 2026 Affiliate Leaders Awards, with the recognition announced during SBC’s Affiliate Leaders Summit.

The award was determined through a combination of public voting and an independent judging panel. It recognises PartnerMatrix’s development from an affiliate software provider into a broader ecosystem designed around the different requirements of iGaming operators.

The company’s approach allows operators to use the solutions that match their current needs and expand their setup as their businesses develop, regardless of the iGaming platform they operate on.

PartnerMatrix CEO Vahe Khalatyan said the award was particularly significant because it reflected the company’s evolution from affiliate software into a complete affiliate ecosystem.

“This award means a lot to our team, especially in this category, because it reflects the journey PartnerMatrix has taken from affiliate software to a complete affiliate ecosystem,” Khalatyan said. “Having the affiliate community recognise that evolution makes it even more meaningful.”

He added that the company measures its work through the success of its partners, crediting the recognition to PartnerMatrix’s team and the operators that have placed their trust in its affiliate channel solutions.

PartnerMatrix Expands Its Affiliate Ecosystem

PartnerMatrix said its transition beyond traditional affiliate software was driven by feedback from operators with different requirements and stages of development.

While some operators were primarily looking for dependable tracking when launching their affiliate activity, others required greater insight into their brand positioning on affiliate websites. Additional needs included tools for managing offline agents and external support for operating affiliate programmes.

These requirements are now addressed through PartnerMatrix’s Complete Affiliate Ecosystem. Its offering includes Management and Tracking Software, the Affiliate Intelligence Tool, the Agent System and the Affiliate Management Service.

The Affiliate Intelligence Tool enables operators to assess how their brands appear on affiliate pages alongside competing brands.

Meanwhile, the Affiliate Management Service provides an experienced team to manage an operator’s affiliate programme when the company prefers to allocate its internal resources elsewhere.

PartnerMatrix said its definition of innovation is focused on improving each solution for the specific purpose it was introduced to address, while also ensuring that the products can operate effectively alongside one another when combined.