Wazdan Launches Cointober Campaign for Coins™ Series

Wazdan is bringing its Coins™ portfolio together through Cointober, a campaign spanning social media, PR, B2B communications, partner materials and a dedicated landing page.

The initiative will showcase the broader Coins™ series rather than centring on a single release, highlighting how the portfolio has developed across different markets and player preferences with titles including Bumba Meu Coin™, Ox Coin™, and Easter Coins™.

Cointober will begin on 1st October with the release of 25 Coins™ x3000 and will run through to 3rd November, when 36 Coins™ x3000 is scheduled to launch.

A key element of the Coins™ series is its Hold the Jackpot™ bonus round, where winning opportunities are concentrated. The games also feature a range of mechanics designed specifically for the series.

With Sticky to Infinity™, high-paying symbols can be carried into the bonus round. Meanwhile, Cash Infinity™ symbols that land during the base game remain in place and can hold values of up to 10x, which are paid following the final reveal.

The series will also feature the enhanced Cluster Collector mechanic, which is set to debut as part of the month-long campaign. Players can additionally encounter Mini, Minor, Major and Grand Jackpots, while the combination of mechanics gives individual Coins™ titles their own distinct characteristics.

Through Cointober, Wazdan is extending this approach beyond individual game launches to place the wider Coins™ identity at the centre of the campaign.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said:

“From first launching in 2022, to now boasting over 30 standalone titles, the Coins™ series has become a distinctive part of Wazdan’s portfolio because it allows us to take a familiar concept and continually build on it with new mechanics, features and experiences. Cointober is a natural next step for the series, giving us the chance to bring those titles together and celebrate what makes Coins™ so recognisable. We look forward to putting the series centre stage for more than a month and showing that with Coins™, there is always more to gain.”