Winamax Integrates Football Feeds Data

Winamax has signed an agreement with Football Feeds to integrate football intelligence from the supplier’s Pre-Match Office platform into its sportsbook trading framework.

The collaboration will see Winamax embed structured pre-match data into its betting operations, strengthening analytical capabilities within its broader igaming offering. Football Feeds specialises in player availability and team updates ahead of fixtures, with its platform covering more than 80 competitions and tracking injuries, suspensions and other absences.

Pre-Match Office also generates projected starting line-ups and continuously updates information until official confirmations are released. Across the monitored competitions, the system reports on more than 1,500 injury cases and around 300 suspensions, giving trading teams a consolidated view of developments that may influence pricing decisions.

By incorporating this feed into its workflows, Winamax aims to enhance pre-match market compilation and react more efficiently to late-breaking team news. The integration is designed to reduce reliance on manual research while supporting accuracy in odds setting and market adjustments.

The partnership underlines the increasing reliance on structured data sources in sportsbook operations, where pricing, risk management and market updates depend on timely and reliable information. Once fully deployed, the Pre-Match Office solution will provide automated monitoring across covered leagues, reinforcing Winamax’s football trading infrastructure.

Football Feeds CEO Rasmus Hatting said the agreement supports the company’s expansion among leading European operators and reflects growing demand for specialist pre-match intelligence to assist trading teams in competitive betting markets.