Gamanza Engage Joins QTech Games to Boost Player Retention

Gamanza Engage has teamed up with QTech Games, the leading aggregator for emerging markets, enabling operators to access Gamanza’s CRM, gamification and engagement solutions via a referral agreement.

Through QTech Games’ Value Added Services, operator partners can now implement Gamanza Engage’s real-time CRM, loyalty programmes, gamification tools and free-to-play mini-games designed to enhance player interaction and retention.

The gamification suite complements QTech Games’ AI-driven platform, including its machine-learning-powered game lobby, QTech Play. Operators gain access to real-time dashboards and analytics tools to understand player behaviour, optimise engagement strategies and deliver a more personalised experience.

The partnership aims to elevate player journeys by combining gamification and CRM with data-driven insights, supporting player protection, promotion management, lifetime value optimisation and VIP prediction.

Andrés Blanco, Managing Director at Gamanza Engage, said: “QTech Games has an extensive reach across emerging markets, making this collaboration a natural fit. Operators can leverage our gamification and CRM tools to create interactive, personalised experiences that enhance long-term loyalty.”

Philip Doftvik, CEO of QTech Games, added: “Gamanza Engage’s loyalty and gamification system adds a versatile layer to our platform. Operators can deploy these tools independently or as a combined solution, giving them greater insight, engagement and control over player journeys. Personalisation and customisation are critical for the future and this partnership allows our customers to turn engagement data into actionable strategies for retention and growth.”