Kambi signs multi-year sportsbook deal with Mexico’s Pickwin

Kambi Group has entered into a long-term online sportsbook partnership with Pickwin, a rapidly expanding sportsbook operator in Mexico. The multi-year agreement marks a strategic shift for Pickwin, which will migrate away from its existing third-party sportsbook provider and adopt Kambi’s Turnkey Sportsbook platform.

The partnership reflects the accelerating growth of Mexico’s regulated sports betting market, where operators are increasingly seeking robust, scalable technology to remain competitive. By selecting Kambi, Pickwin aligns itself with a globally established supplier recognized for its advanced trading capabilities, data-driven analytics and reliable sportsbook infrastructure.

Moving to a Full-Service Sportsbook Platform

Under the agreement, Pickwin will deploy Kambi’s complete end-to-end sportsbook solution, including the supplier’s widely used Bet Builder product. The transition underscores Pickwin’s focus on elevating its product offering and delivering a localized, high-quality betting experience tailored to Mexican players.

The deal also connects Pickwin to Kambi’s wider sportsbook network, granting access to shared market intelligence and pricing expertise drawn from the vast volume of bets processed across Kambi’s global partner base each year. These insights are expected to support more informed odds-setting, improved risk control, and long-term operational sustainability.

The new sportsbook is scheduled to go live in the near future, further strengthening Kambi’s presence in Mexico and reinforcing its role as a leading B2B sportsbook provider across regulated Latin American markets.

Leadership Commentary

Kambi Group CEO Werner Becher said the partnership reflects a strong strategic fit between the two companies and supports the broader evolution of Mexico’s sportsbook sector. He noted that Kambi’s experience in Latin America, combined with its regulatory knowledge, positions the group well to help Pickwin scale responsibly and sustainably.

Pickwin co-founder and CEO Diego Sanchez described the agreement as a major milestone in the company’s growth journey. He emphasized that investing in Kambi’s premium technology provides confidence in delivering a top-tier betting experience, while opening new opportunities as the Mexican market continues to mature.

Both executives framed the deal as a long-term investment focused not only on technology, but also on product quality, player confidence and operational scalability.

Kambi’s Expanding Global Footprint

Kambi Group PLC supplies sportsbook technology to licensed operators worldwide, offering products that include Turnkey Sportsbook Services, Odds Feed+, Managed Trading, Bet Builder, esports solutions, front-end technology and full sportsbook platform services. The group also operates specialist units such as esports data provider Abios, front-end developer Shape Games and AI-focused trading arm Tzeract.

Kambi’s client portfolio includes operators such as ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel. The company employs more than 1,000 staff across multiple jurisdictions, including Europe, Asia-Pacific and North America.

The agreement with Pickwin further strengthens Kambi’s position in Mexico while supporting its broader strategy of regulated, responsible and technology-led growth across Latin America’s sports betting sector.