MetaBet Expands Partnership with Catena Media

MetaBet has broadened its partnership with Catena Media, strengthening cooperation between the real-time sports engagement technology provider and the performance marketing group focused on online sports betting and casino.

The expanded agreement builds on several years of joint work aimed at helping sports audiences find relevant betting options and engage with live content more effectively.

Under the updated arrangement, Catena Media will direct partners and clients looking for sports betting widgets, odds data feeds and interactive fan engagement solutions to MetaBet. This gives operators and publishers in Catena’s network access to MetaBet’s conversion-focused real-time tools.

In return, MetaBet will guide businesses seeking sub-affiliate and performance marketing services toward Catena Media’s MRKTPLAYS marketplace. The platform was recently introduced as a dedicated sub-affiliation hub designed to support scalable partnerships across regulated North American sports betting and online casino markets.

MetaBet VP of Sales Dan Recht said the two companies have already generated measurable results together and that the deeper alliance is centered on improving acquisition funnels and engagement journeys for sportsbook users through real-time product experiences.

Catena Media COO Pierre Cadena described MetaBet as a technology-focused partner within the sports betting ecosystem and said the extended collaboration connects MetaBet’s live engagement capabilities with MRKTPLAYS’ partner marketplace model to support conversion, retention and long-term growth.