Xtremepush Partners With Immensity for CRM Integration

Xtremepush and Immensity have announced a strategic partnership aimed at bringing acquisition intelligence directly into CRM workflows for iGaming operators from the moment a player signs up.

Through the integration, Xtremepush will use Immensity’s acquisition-side data within its CRM platform from day one. Immensity provides player insights based on affiliate source, channel attribution and acquisition signals, allowing operators to access meaningful player context before behavioural data is built inside the platform.

Immensity’s scoring system will feed directly into Xtremepush at the player-profile level, enabling operators to use segmentation, predictive tools and customer journeys immediately instead of relying on generic starting points.

Tim Mathews, CEO of Immensity, said: “Operators have traditionally faced a cold-start challenge during acquisition. Engagement platforms like Xtremepush are highly effective once player behaviour data exists, but many operator systems lack useful intelligence before that stage. Immensity delivers that missing context through affiliate quality, attribution and acquisition-source data, giving Xtremepush workflows valuable information from the very beginning. The outcomes generated within Xtremepush also help improve our acquisition models over time.”

Robbie Sexton, Head of Partnerships at Xtremepush, added: “We are selective about the integrations we bring into our platform, and Immensity offers a service that strongly complements our existing capabilities. This partnership helps address a long-standing industry challenge by adding upstream acquisition intelligence directly into our workflows, allowing operators to make more informed decisions from the start.

“The earliest stage of the player's journey is extremely important. By combining rich acquisition signals with our real-time CRM tools, operators can deliver more relevant actions and experiences from the first interaction.”

The partnership is designed to give Xtremepush customers greater player insight during the earliest stages of the customer lifecycle, while Immensity benefits from performance data generated through Xtremepush to further improve affiliate and channel quality models.