Marketing
Latest Marketing news and updates from across the iGaming industry
Filter Content
Gibraltar Warns of Severe Impact from UK Gambling Tax Hike
Gibraltar officials warn that the UK’s sharp gambling tax increases could significantly damage the territory’s economy. With remote gaming forming a major share of GDP and employment, authorities are seeking diversification and regulatory reform to protect long-term stability.
Betsson Wins Martín Fierro for Responsible Gaming Campaign
Betsson, in collaboration with Boca Juniors, won a Martín Fierro Award for its responsible gaming campaign. The initiative promotes safe betting, healthy gambling habits, and regulated play amid Argentina’s rapidly growing online gaming sector.
Vaquejada Betting Surges as PlayBet Drives Digital Growth
Vaquejada is rapidly evolving from a traditional Northeastern sport into a major digital betting category. PlayBet is driving this transformation through community engagement, celebrity support, and tailored odds that elevate the sport’s presence in Brazil’s growing iGaming ecosystem.
ReferOn Launches MCP to Drive AI in Affiliate Marketing
ReferOn introduces the Model Context Protocol (MCP), an AI-ready infrastructure that automates routine affiliate management tasks, allowing managers to focus on strategy, growth, and actionable insights across the iGaming marketing ecosystem.
BC.GAME Names Jean Silva as UFC Brand Ambassador
BC.GAME has appointed UFC featherweight Jean Silva as its newest brand ambassador, creating interactive fan initiatives and content campaigns across regulated markets, combining MMA excitement with responsible gaming and audience engagement.
Romania Considers Raising Gambling Age to 21
Romania’s Parliament is reviewing proposals to raise the legal gambling age from 18 to 21 and restrict online advertising hours. Lawmakers aim to protect young adults from gambling risks while aligning regulations with digital usage patterns.
Macau Premium Segment Drives Strong 2025 Gaming Recovery
Macau’s gaming market rebounds sharply in 2025, led by premium and VIP play. Sands China and Galaxy Entertainment capture growing market share as tourism stabilizes and regional financial confidence boosts high-value customer spending.
Better Collective Holds 2025 Outlook Despite Q3 Decline
Better Collective posted a softer Q3 as low sports margins and Brazil’s regulatory shifts weighed on revenue. Despite the downturn, the group reaffirmed its 2025 outlook, supported by strong paid media growth, new financing, and accelerated AI expansion.
EGB Launches Lottu with Carlinhos Maia Campaign
EGB has introduced Lottu through its new “Imagina Comigo” campaign featuring Carlinhos Maia, showcasing a digital-first entertainment experience focused on innovation, intuitive design, and responsible gaming. The launch strengthens EGB’s presence in Brazil’s regulated online gaming market.
Argentina Tightens Online Gambling Advertising Rules
Argentina has introduced Resolution 446/2025, enforcing mandatory health warnings and stricter ad visibility standards across all online gambling promotions, including influencer and radio advertising, to promote responsible gaming and protect consumers.
50 Partners Showcases Affiliate Innovation at SiGMA Europe
50 Partners will attend SiGMA Europe 2025 in Rome, presenting premium affiliate campaigns, exclusive in-house products, and flexible partnership models. Visitors can expect interactive booth activities, networking, and opportunities to build high-performance affiliate collaborations.
PG Soft Sponsors SiGMA Central Europe Expo in Rome
PG Soft has expanded its collaboration with SiGMA by sponsoring the SiGMA Central Europe Expo in Rome. The brand will feature prominently across the venue with key placement at registration areas and digital screen displays throughout the event.
1spin4win Strengthens Global Reach via Xpress Tech Deal
1spin4win has expanded its market reach by partnering with Xpress Tech, adding its classic slot portfolio to the aggregator’s network serving Africa and Latin America. The deal enhances distribution across mobile-driven emerging markets and strengthens the supplier’s global presence.
GambleAware Pushes for Overhaul of Gambling Ad Rules
GambleAware is calling for urgent reform of the UK’s gambling advertising regulations after revealing a sharp rise in children’s exposure to online gambling content, urging modernized rules, stronger safeguards, and mandatory health warnings across digital platforms.
Betty Canada Hits First Profitable Quarter
Betty Canada achieved profitability in Q3 2025, reporting CAD 82.4m in revenue and 37% user growth. Its mobile expansion and sports partnerships cement its position among Ontario’s top iGaming operators.
MC Games Partners with Influencers Natan and Samara
MC Games has partnered with influencers Natan Reuel and Samara Araújo to expand its digital reach and promote responsible gaming. The duo will lead event coverage, audience engagement, and brand communication across social media platforms.