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Latest Marketing news and updates from across the iGaming industry
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Betsson Becomes Title Sponsor of Peru’s Volleyball League
Betsson Group strengthens its South American footprint by becoming the title sponsor of the 2025/2026 Peruvian Women’s Volleyball League. The deal aims to elevate Peru’s volleyball profile, enhance gender equality and expand fan engagement nationwide.
Denmark Tightens Gambling Advertising Rules by 2027
Denmark will implement sweeping gambling advertising reforms by 2027, including whistle-to-whistle bans and tighter digital ad rules, to protect minors and ensure responsible marketing while maintaining balance for licensed operators.
EEGS Webinar Tackles Gen Z Player Engagement
EEGS returned with a highly anticipated webinar on engaging Gen Z players, led by Ana D’Arrigo. The session highlighted co-creation, authenticity and personalized strategies as essential approaches for connecting with digital-native audiences.
Apuesta Total Expands Club Deals in Peru’s Volleyball League
Apuesta Total reinforces its commitment to Peruvian volleyball by sponsoring six teams in the new season. The operator’s fresh club-focused model supports player development, enhances fan interaction, and strengthens community ties through sports.
Singapore Sees 9.5M Overnight Visitors Jan–Sep 2025
Singapore recorded 9.5 million overnight visitors from January to September 2025, with integrated resorts like Resorts World Sentosa and Marina Bay Sands driving tourism. Visitor numbers remain stable despite a September dip, highlighting regional travel recovery.
ASA Updates Gambling Ads Rules for Social Media Influencers
The UK ASA has updated gambling advertising guidance, tightening rules for influencers to limit appeal to under-18s. Operators must assess campaigns’ audience, content, and tone to ensure compliance under CAP and BCAP standards.
BETesporte & Vampeta Promote Responsible Gaming in Brazil
BETesporte has partnered with Brazilian football legend Vampeta in a creative campaign promoting responsible gaming. Using humor and nostalgia, the initiative emphasizes adult-only participation and awareness about safe, legal betting practices across Brazil.
Bariloche Ombudsman Warns Against Misleading Gambling Ads
The Ombudsman Office of San Carlos de Bariloche has warned about deceptive online gambling ads that glamorize betting and mislead young audiences. Officials urge tighter ad regulations and greater public awareness to protect vulnerable users.
Atlético Mineiro and H2bet Launch Lyanco Jersey Promo
H2bet and Atlético Mineiro have launched “A Massa supports those who wear the Galo,” a campaign promoting fan pride and new season jerseys, featuring defender Lyanco and celebrating unity between club, sponsor, and supporters.
South Korea Opens Visa-Free Travel for Chinese Tourists 2025
South Korea introduces a visa-free entry program for Chinese tour groups, expected to revitalize tourism, casinos, and retail sectors. The initiative runs through June 2026 and will be tested during China’s Golden Week holiday.
Uplatform Stands Out at SBC Summit 2025
Uplatform made a major impact at SBC Summit Lisbon 2025 with its vibrant booth, creative activations and scalable platform solutions, showcasing innovation, localization and growth opportunities for global iGaming operators.
Aff.Tech Shines at SBC Summit Lisbon 2025 with Silver Award
Aff.Tech stole the spotlight at SBC Summit Lisbon 2025, winning Silver for Affiliate Management Platform of the Year and attracting global attention with its Aff Yourself campaign and automation focused solutions.
SBC Awards 2025: Complete Winners List from Lisbon Event
Kaizen Gaming, Sportradar and EveryMatrix were among the big winners at the SBC Awards 2025 in Lisbon, celebrating excellence and innovation across the global iGaming industry.
Betty Gaming partners with Toronto Maple Leafs and Raptors
Betty Gaming has partnered with the Toronto Maple Leafs and Toronto Raptors as their official online casino partner. The multi-year deal includes branding during games, exclusive fan experiences and support for community initiatives, expanding Betty’s footprint in Ontario’s iGaming market.
Bet365 Becomes Official Betting Partner of WNBAs Chicago Sky
Bet365 signs a multi year deal as the Official Sports Betting Partner of WNBA’s Chicago Sky, expanding its U.S. presence and boosting fan engagement through sponsorship.
Xtremepush Boosts Pragmatic Solutions iGaming platform & CRM
Xtremepush partners with Pragmatic Solutions to integrate its AI-driven CRM, engagement and gamification tools into the PAM platform, enhancing personalization and operator flexibility.