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Latest Marketing news and updates from across the iGaming industry
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Flutter Brazil restructures PR ahead of regulated 2026
Flutter Brazil has restructured its public relations strategy, appointing specialist agencies to manage corporate reputation and brand communications as the group prepares for regulatory consolidation and heightened competition in Brazil’s betting market in 2026.
Alagoano SportyBet 2026 Launches With New Sponsorship
The Campeonato Alagoano 2026 will be branded Alagoano SportyBet 2026 following a sponsorship deal with SportyBet. The partnership aims to boost the championship’s visibility, fan engagement, and commercial value at the state level in Brazil.
Macau Gaming Revenue Shows Strong Recovery in January 2026
Macau’s gaming market starts 2026 with a strong rebound, posting daily revenues above MOP$850 million. Analysts highlight improved visitor numbers, easing visa policies, and base mass growth as key drivers of a robust start to the year.
Saudi Arabia, Greece & Philippines Lead iGaming Growth
Blask data reveals Saudi Arabia, Greece, and the Philippines as 2025’s fastest-growing iGaming markets. Growth is linked to regulatory reforms, new licensing frameworks, and increasing player engagement in these emerging online gambling hubs.
Prediction Markets Stir Debate Over Geopolitical Conflict
Prediction markets are facing renewed scrutiny as platforms host bets on potential wars and territorial acquisitions, prompting debate over ethics, influence, and whether turning geopolitical conflict into tradable outcomes normalises extreme scenarios.
Fortaleza Targets New Betting Sponsor After Cassino Exit
Fortaleza Esporte Clube is reviewing multiple betting sponsorship proposals following Cassino’s exit, aiming to secure a two-year main jersey deal for 2026 that balances guaranteed revenue with promotion-linked performance incentives.
Gambling Ads Continue Across London Transport Despite Pledge
Nearly four years after a mayoral pledge to ban gambling ads on London’s transport, betting and casino campaigns continue to dominate TfL networks, highlighting gaps between political commitments and regulatory enforcement.
Latin America Gambling Markets Close 2025 with Key Trends
Latin America’s gambling markets ended 2025 with diverse outcomes. Brazil saw online betting boost jobs, Montevideo casino posted heavy losses, Flutter reported global setbacks, and Codere Online maintained revenue stability amid evolving regulations.
Sands China Renews Macau Trademark Deal Through 2028
Sands China has renewed its trademark and marketing agreements with Las Vegas Sands through 2028, securing brand use across major Macau resorts while setting structured royalty fees and marketing caps to support post-pandemic growth.
ARC Secures UAE License to Expand Racing Content
The Arena Racing Company (ARC) secures a UAE Gaming-Related Vendor License, allowing its Racing1 Markets service to offer horse and greyhound racing products to licensed operators, marking a strategic expansion into the Middle Eastern gaming market.
Betnacional Activates Intercontinental Cup with CazéTV
Betnacional executed a live broadcast activation with CazéTV during the FIFA Intercontinental Cup final, combining music, digital content and event-specific betting offers to deepen fan engagement within Brazil’s regulated betting market.
DigiPlus Strengthens Operations Amid Regulatory Shifts
DigiPlus Interactive Corp boosts online performance, strengthens player protections, and expands into land-based gaming while navigating stricter regulatory oversight, reflecting a proactive strategy to ensure operational stability and sustainable growth.
1spin4win Showcases Lucky Arena Slot at ICE Barcelona 2026
1spin4win will attend ICE Barcelona 2026, debuting Lucky Arena Hold and Win while showcasing 180+ slots, engaging visitors with a prize draw, and strengthening connections with over 1,000 global partners across the iGaming sector.
iGaming AFRIKA Summit to Highlight Africa at ICE Barcelona
iGaming AFRIKA Summit will attend ICE Barcelona 2026 to highlight Africa’s expanding gaming sector. The delegation aims to connect with global operators, investors, and regulators while promoting the inaugural iGA Summit in Nairobi, May 2026.
Maryland Lottery Debuts Harlem Globetrotters Scratch-Off
The Maryland Lottery has introduced a Harlem Globetrotters-themed scratch-off ahead of the team’s 2026 centennial, offering instant prizes and a second-chance promotion featuring VIP game experiences, developed under licence from EQL Games.
BOYLE Sports Named Official Betting Partner of NIFL
BOYLE Sports has secured a multi-year deal as the official betting partner of the Northern Ireland Football League, covering all major divisions and the Women’s League Cup, with branding across broadcast, digital, matchday, and fan engagement initiatives.