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Latest Marketing news and updates from across the iGaming industry
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Esportes da Sorte Rolls Out Carnival 2026 Nationwide Project
Esportes da Sorte will deliver one of the largest Carnival 2026 activations in Brazil, sponsoring major cities and blending cultural experiences with media campaigns and influencer engagement to strengthen its national iGaming presence.
MetaBet Expands Partnership with Catena Media
MetaBet and Catena Media have extended their partnership, introducing a two-way referral structure that connects real-time sports engagement tools with sub-affiliate marketing solutions across regulated North American betting and igaming markets.
Genting Casino Launches Vegas Leaderboard Promo
Genting Casino has rolled out a UK-facing leaderboard promotion that rewards online and live casino play, with prizes including a Las Vegas trip or £5,000 cash and additional rewards across multiple ranked positions.
Gamblers Connect Partners with NeverEnding Tech
Gamblers Connect has signed a strategic cooperation with NeverEnding Tech to promote its slot portfolio, strengthening media distribution and industry visibility through closer collaboration between the affiliate platform and the fast-growing games provider.
Chile Drives Global Traffic to Offshore Betting Sites
Chile is becoming a leading global traffic source for major betting platforms, as Supreme Court domain blocks and local restrictions redirect players from .cl sites to offshore .com operators, reshaping user behavior and acquisition patterns.
Super Bowl Betting Surges Ahead of Seahawks vs Patriots
Legal bets on the Super Bowl are set to surpass $1.76B, driven by the Seahawks-Patriots rematch and Bad Bunny’s halftime show, with markets spanning player performance, entertainment, political angles, and novelty wagers.
Brazil Senate Panel Backs Tougher Gambling Ad Limits
Brazil’s Senate Science and Technology Committee has approved a bill to tighten gambling advertising rules, covering media and sports sponsorships, with heavy fines and licence risks for non-compliant betting operators.
Better Collective launches FanReach audience platform in US
Better Collective has introduced FanReach in the US, a new audience intelligence platform combining first-party data and AI analytics to connect advertisers with sports and igaming audiences, enhancing targeting, engagement, and monetisation opportunities.
Stake and Kick Headline Betandeal Fight Night in Brazil
Stake and Kick have been named headline sponsors of Betandeal Fight Night, a live entertainment event in Rio de Janeiro designed to extend the Betandeal Awards format and strengthen community engagement across the igaming sector.
Esportes da Sorte sponsors 2026 World Cup broadcasts Brazil
Brazilian iGaming operator Esportes da Sorte has signed a sponsorship agreement covering 2026 FIFA World Cup broadcasts on SBT and N Sports, securing extensive television, streaming and digital brand exposure throughout the tournament.
CSA names PlayBet as master sponsor for 2026 football season
Brazilian football club Centro Sportivo Alagoano has secured PlayBet as its master sponsor for the 2026 season, strengthening commercial stability, expanding brand exposure, and highlighting compliance and responsible gaming standards in the betting sector.
Fortuna Expands in Croatia with Gaming Realms Launch
Fortuna Entertainment Group has launched Gaming Realms’ content via PSK in Croatia, introducing the Slingo portfolio. This expansion strengthens Fortuna’s digital gaming offerings and forms part of a wider multi-jurisdiction European distribution strategy.
YouGov: Celebrity Gambling Ads Show Mixed Impact in US
A YouGov study finds celebrity endorsements in gambling ads can improve brand perception among active gamblers but often trigger skepticism around authenticity, with limited influence on broader public attitudes or gambling behavior.
Macau 4Q25 Casino Revenue Boosted by VIP Baccarat
Macau’s Q4 2025 casino revenue reached MOP66.06 billion, led by VIP baccarat growth at 30.7% of GGR, while mass market gaming remained steady and sports lottery showed mixed results, per DICJ figures.
Google Bans Rummy and Fantasy Sports Ads in India
Google is tightening gambling advertising rules in India, banning rummy and daily fantasy sports ads from January 21. The move aligns with India’s online money-gaming law and removes a key acquisition channel for operators and affiliates.
Brazil State Championships See Sponsorship Shift in 2026
Brazil’s 2026 state football championships reflect a shift in sponsorship trends, with betting operators reducing naming rights deals while retail brands expand their presence, leaving the overall number of sponsored competitions unchanged nationwide.