Marketing
Latest Marketing news and updates from across the iGaming industry
Filter Content
Imagine Live and Amusnet Launch Jungle Trail Roulette
Imagine Live and Amusnet have launched Jungle Trail Roulette 2000x in Romania, combining traditional roulette with multipliers, Jackpot Cards and native Romanian-speaking dealers in a dedicated jungle-themed live casino studio.
Tom Horn Gaming Launches Piggy Bank Heist Slot
Tom Horn Gaming is launching Piggy Bank Heist, a medium-volatility slot featuring a 5×4 layout, wild multipliers, a vault pick-up bonus and sticky wilds during free spins.
Pragmatic Play Launches Collect & Win for Enhance
Pragmatic Play has expanded its Enhance promotional suite with Collect & Win, introducing Text Drops, Card Drops and Pick A Chest to add customisable collection mechanics across its slot and live casino titles.
Games Global Launches Rewards BURST! With €5M Prize Pool
Games Global has launched Rewards BURST!, an annual promotion offering 650,000 prizes worth €5 million. The campaign combines Prize Drops and weekly tournaments to support player engagement across selected Games Global titles and markets.
Wildz Group Partners With Games Inc on Casino Content
Wildz Group has partnered with Games Inc to distribute the supplier’s casino titles across seven brands, expanding Games Inc’s reach through the Rootz-powered portfolio with a focus on Nordic markets.
ICONIC21 Launches iDealer Boulevard Blackjack
ICONIC21 has launched iDealer Boulevard Blackjack, an AI-powered RNG title featuring a Miami-inspired setting, interactive dealer, flexible betting limits and expanded customisation options for operators across different markets.
BGaming Launches Book of Hidden Tombs Slot
BGaming has launched Book of Hidden Tombs, an Ancient Egypt-themed online slot combining the Book-of format with Free Spins, Super Free Spins, a progressive multiplier and maximum wins reaching 10,000x the stake.
Nidhhi Agerwal Questioned by ED Over Betting Apps
Nidhhi Agerwal has been questioned by India’s Enforcement Directorate over alleged promotion of illegal betting applications, as investigators examine 21 entertainment figures and their potential role in attracting users.
Kongebonus Highlights Rhino Partnership in Norway
Kongebonus has highlighted its long-standing partnership with Rhino Entertainment in Norway following Betsson’s agreement to acquire Rhino’s Canadian B2C operations and selected B2B technology assets, while continuing collaboration on the operator’s brands.
Turkey Leads Weekly iGaming Acquisition Intent Growth
Turkey recorded the strongest weekly increase in iGaming acquisition intent at 24.2%, according to Blask. Guinea, France, Angola and the Republic of the Congo also posted notable gains during August 3–9.
BetMGM Launches Live-Streamed Slots in New Jersey
BetMGM and Awager have launched 50 live-streamed physical slot machines in New Jersey, allowing BetMGM and Borgata Online players to remotely access land-based casino games through live video and real-time controls.
EvenBet Gaming Launches Two New Cash Game Features
EvenBet Gaming has introduced two new cash game features, Straddle from any position and No Look All-In, giving operators additional tools to increase table activity, player engagement and high-intensity gameplay.
ASA Bans Midnite Ads Over Emotional Relief Claims
The UK ASA has banned five Midnite advertisements after receiving 125 complaints, ruling that their portrayal of everyday frustration could imply gambling provides emotional relief or an escape from negative feelings.
Abelson Sports Partners With SABA Sports on Player Markets
Abelson Sports has partnered with SABA Sports to deliver its Football Player Markets product, expanding the operator’s football betting offering with detailed player statistics, real-time pricing and additional performance-based markets.
Ksa Acts Against BetCity and TOTO Over World Cup Ads
The Dutch Gaming Authority has acted against BetCity and TOTO Winkel after World Cup advertisements referenced professional footballers. Both operators removed or withdrew campaigns following the regulator’s findings that the ads breached Dutch gambling advertising rules.
Genius Sports Partners With Kalshi for Official Data
Genius Sports has partnered with Kalshi to deliver official sports data, integrity services and marketing support. The agreement will enhance transparency in prediction markets by providing verified real-time data across major soccer competitions.