Marketing
Latest Marketing news and updates from across the iGaming industry
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Betway Becomes Manchester United’s Principal Partner
Betway has signed a major sponsorship agreement with Manchester United, becoming the club’s principal partner and exclusive global betting partner while securing branding across training kits and stadium assets from the 2026–27 season.
Games Global Launches 12 Masks of Fire: Night Fever
Games Global has released 12 Masks of Fire: Night Fever, developed by Gameburger Studios. The new slot introduces the Split Strike™ mechanic, upgraded Epic Strike™ gameplay, Drum bonus features, and winning potential of up to 5,000x.
Belatra Launches Stars Blast Classic Fruit Slot
Belatra has expanded its slot portfolio with Stars Blast, a modern take on the classic fruit machine featuring 100 paylines, expanding Wilds, dual Scatter symbols, low-volatility gameplay, and a maximum win of up to 3,000x.
Nordic.Partners Launches NPG With CS2 Team Acquisition
Nordic.Partners has entered the esports industry by launching Nordic Partners Gaming and acquiring AM Gaming’s Counter-Strike 2 roster, combining iGaming expertise with competitive gaming as part of a broader long-term expansion strategy.
Brazil Betting Firms Expand Sponsorship Beyond Football
Brazilian betting operators are expanding sponsorship investments beyond football into basketball and volleyball, aiming to increase brand visibility, support emerging sports, and diversify marketing strategies as the country’s regulated betting market continues to grow.
Blaze Fined BRL2.3M Over Brazil Gambling Ads Case
Brazil’s Secretariat of Prizes and Betting fined Blaze BRL2.3 million over alleged gambling advertisements targeting minors. The case highlights stricter enforcement of advertising rules and renewed calls for stronger responsible gambling compliance.
WiseGaming Highlights Tech for Global Market Expansion
WiseGaming has outlined how its modular platform helps operators expand into regulated markets through faster localisation, integrated compliance tools, scalable infrastructure, and regional payment support, with Brazil remaining a major strategic focus for future growth.
OpenBet Sets Record With 175M World Cup Bets
OpenBet recorded its biggest betting event ever during the World Cup, processing 175 million bets and $3 billion in wagers as Player Prop markets, BetBuilder activity, and live betting delivered strong growth across its global operator network.
Brazil Betting Sector Backs Economic and Social Benefits
Brazil’s regulated betting industry highlighted its economic and social contributions during legislative discussions, emphasizing job creation, public funding, responsible gambling initiatives, and the importance of strengthening the regulated market through effective oversight and consumer protection.
Digital Pinoys Raises Gambling Ad Concerns in Philippines
Digital Pinoys has called on regulators and social media platforms to review celebrity-backed gambling giveaways, warning they may increase exposure to gambling content among minors and vulnerable audiences through promotional campaigns.
Galaxy Launches World Cup Responsible Gaming Campaign
Galaxy Entertainment has introduced a World Cup-themed responsible gaming campaign across Macau, combining employee education, community outreach, and youth awareness initiatives to encourage responsible entertainment and improve understanding of gambling-related risks.
Betano Defends Regulated Betting Advertising in Brazil
Betano has defended regulated betting advertising in Brazil, saying stronger regulation, consumer protection measures, and responsible gambling rules provide a better framework than prohibition while supporting the continued growth of the licensed betting market.
Turnkey Platforms Gain Ground in Malta’s iGaming Market
Turnkey casino platforms are becoming a preferred choice for Malta’s iGaming operators, offering faster market entry, built-in compliance tools, and simplified technology management as competition and regulatory requirements continue to increase.
Spinomenal Launches 3 Fuego Chillies Slot
Spinomenal has introduced 3 Fuego Chillies, a new Mexican-themed slot featuring bonus rounds, multiplier mechanics, jackpot prizes, and a maximum payout of 3,000x the total bet, expanding the supplier’s growing casino games portfolio.
Betnacional Renews III Corrida do Sport Sponsorship
Betnacional has renewed its title sponsorship of the III Corrida do Sport in Recife, reinforcing its partnership with Sport Recife through a community-focused running event that promotes fan engagement beyond football.
ALEA Launches Responsible Gambling Advertising Code
ALEA has unveiled a voluntary code of best practices for gambling advertising in Argentina, encouraging responsible commercial communication, stronger player protection, transparent marketing, and clearer differentiation between licensed and illegal gambling operators.