Sponsorship
Latest Sponsorship news and updates from across the iGaming industry
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Alagoano SportyBet 2026 Launches With New Sponsorship
The Campeonato Alagoano 2026 will be branded Alagoano SportyBet 2026 following a sponsorship deal with SportyBet. The partnership aims to boost the championship’s visibility, fan engagement, and commercial value at the state level in Brazil.
Fortaleza Targets New Betting Sponsor After Cassino Exit
Fortaleza Esporte Clube is reviewing multiple betting sponsorship proposals following Cassino’s exit, aiming to secure a two-year main jersey deal for 2026 that balances guaranteed revenue with promotion-linked performance incentives.
Viva Sorte Bet exits Bahia master sponsorship early
Viva Sorte Bet has terminated its R$80 million master sponsorship deal with Esporte Clube Bahia ahead of its 2026 expiry, prompting a commercial reshuffle as Banco BMG steps into a prominent sponsorship role.
Samsung Enters Indian Esports via College Rivals
Samsung has entered India’s collegiate esports market as title sponsor of College Rivals Season 3, integrating its Galaxy S25 Ultra into live competition and reinforcing its focus on youth engagement and mobile gaming performance.
Betnacional Activates Intercontinental Cup with CazéTV
Betnacional executed a live broadcast activation with CazéTV during the FIFA Intercontinental Cup final, combining music, digital content and event-specific betting offers to deepen fan engagement within Brazil’s regulated betting market.
Galaxy Arena, iQIYI Renew Three-Year Entertainment Pact
Galaxy Arena has renewed its three-year partnership with iQIYI, expanding cooperation across large-scale productions, immersive attractions, and entertainment IP. The agreement boosts Macau’s cultural footprint and reinforces GEG’s drive to grow non-gaming tourism.
Maryland Lottery Debuts Harlem Globetrotters Scratch-Off
The Maryland Lottery has introduced a Harlem Globetrotters-themed scratch-off ahead of the team’s 2026 centennial, offering instant prizes and a second-chance promotion featuring VIP game experiences, developed under licence from EQL Games.
BOYLE Sports Named Official Betting Partner of NIFL
BOYLE Sports has secured a multi-year deal as the official betting partner of the Northern Ireland Football League, covering all major divisions and the Women’s League Cup, with branding across broadcast, digital, matchday, and fan engagement initiatives.
Grêmio Ends AlfaBet Sponsorship Signs Energia Bet Short-Term
Grêmio ends long-term AlfaBet sponsorship after multiple missed payments, signing Energia Bet on a short-term deal for the final Brasileirão rounds, ensuring jersey visibility and temporary financial stability while pursuing a reliable long-term partner.
Casino del Mar Unveils USD 9.7m Modernisation Project
Casino del Mar is undergoing a USD 9.7 million modernisation led by Paulson Puerto Rico, upgrading its sports betting area, high-limit room, entertainment venue, and gaming floor to strengthen its competitiveness and support Puerto Rico’s tourism and hospitality growth.
50 Partners Showcases Affiliate Innovation at SiGMA Europe
50 Partners will attend SiGMA Europe 2025 in Rome, presenting premium affiliate campaigns, exclusive in-house products, and flexible partnership models. Visitors can expect interactive booth activities, networking, and opportunities to build high-performance affiliate collaborations.
PG Soft Sponsors SiGMA Central Europe Expo in Rome
PG Soft has expanded its collaboration with SiGMA by sponsoring the SiGMA Central Europe Expo in Rome. The brand will feature prominently across the venue with key placement at registration areas and digital screen displays throughout the event.
Betsson Becomes Title Sponsor of Peru’s Volleyball League
Betsson Group strengthens its South American footprint by becoming the title sponsor of the 2025/2026 Peruvian Women’s Volleyball League. The deal aims to elevate Peru’s volleyball profile, enhance gender equality and expand fan engagement nationwide.
Apuesta Total Expands Club Deals in Peru’s Volleyball League
Apuesta Total reinforces its commitment to Peruvian volleyball by sponsoring six teams in the new season. The operator’s fresh club-focused model supports player development, enhances fan interaction, and strengthens community ties through sports.
Macau Casinos Pledge $15M to Sponsor Grand Prix
Six Macau casino operators commit MOP120 million to fund the 72nd Macau Grand Prix. The sponsorship covers half the event’s budget, supporting sports tourism, economic diversification, and Macau’s global reputation beyond gaming.
Alea Champions Charity at Portugal Legends Football Match
The Legends Charity Game 2025 saw Portugal Legends defeat World Legends 4–1, with Alea serving as a key sponsor. The event united global football icons and iGaming leaders to support major humanitarian causes and highlight industry community values.