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Stake and Kick Headline Betandeal Fight Night in Brazil
Stake and Kick have been named headline sponsors of Betandeal Fight Night, a live entertainment event in Rio de Janeiro designed to extend the Betandeal Awards format and strengthen community engagement across the igaming sector.
Esportes da Sorte sponsors 2026 World Cup broadcasts Brazil
Brazilian iGaming operator Esportes da Sorte has signed a sponsorship agreement covering 2026 FIFA World Cup broadcasts on SBT and N Sports, securing extensive television, streaming and digital brand exposure throughout the tournament.
CSA names PlayBet as master sponsor for 2026 football season
Brazilian football club Centro Sportivo Alagoano has secured PlayBet as its master sponsor for the 2026 season, strengthening commercial stability, expanding brand exposure, and highlighting compliance and responsible gaming standards in the betting sector.
HKJC, HKCR Launch Racing with Rugby Week
Hong Kong China Rugby, the Hong Kong Jockey Club and Hong Kong Football Club have announced a new April collaboration combining rugby and horse racing, launching Racing with Rugby Week to celebrate the Hong Kong Sevens’ 50th anniversary.
PG Soft confirmed as key sponsor for ICE Barcelona 2026
PG Soft has been named a key sponsor of ICE Barcelona 2026, gaining prominent brand exposure across the venue and underlining its ongoing commitment to the global iGaming community and mobile-first game development.
Brazil State Championships See Sponsorship Shift in 2026
Brazil’s 2026 state football championships reflect a shift in sponsorship trends, with betting operators reducing naming rights deals while retail brands expand their presence, leaving the overall number of sponsored competitions unchanged nationwide.
Alagoano SportyBet 2026 Launches With New Sponsorship
The Campeonato Alagoano 2026 will be branded Alagoano SportyBet 2026 following a sponsorship deal with SportyBet. The partnership aims to boost the championship’s visibility, fan engagement, and commercial value at the state level in Brazil.
Fortaleza Targets New Betting Sponsor After Cassino Exit
Fortaleza Esporte Clube is reviewing multiple betting sponsorship proposals following Cassino’s exit, aiming to secure a two-year main jersey deal for 2026 that balances guaranteed revenue with promotion-linked performance incentives.
Viva Sorte Bet exits Bahia master sponsorship early
Viva Sorte Bet has terminated its R$80 million master sponsorship deal with Esporte Clube Bahia ahead of its 2026 expiry, prompting a commercial reshuffle as Banco BMG steps into a prominent sponsorship role.
Samsung Enters Indian Esports via College Rivals
Samsung has entered India’s collegiate esports market as title sponsor of College Rivals Season 3, integrating its Galaxy S25 Ultra into live competition and reinforcing its focus on youth engagement and mobile gaming performance.
Betnacional Activates Intercontinental Cup with CazéTV
Betnacional executed a live broadcast activation with CazéTV during the FIFA Intercontinental Cup final, combining music, digital content and event-specific betting offers to deepen fan engagement within Brazil’s regulated betting market.
Galaxy Arena, iQIYI Renew Three-Year Entertainment Pact
Galaxy Arena has renewed its three-year partnership with iQIYI, expanding cooperation across large-scale productions, immersive attractions, and entertainment IP. The agreement boosts Macau’s cultural footprint and reinforces GEG’s drive to grow non-gaming tourism.