MozzartBet Rolls Out Fast Track CRM Platform
MozzartBet has launched the Fast Track CRM platform across its operations, extending the system to its brands throughout the Balkans, Romania and several African markets.
The operator, which is active in regulated jurisdictions including Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria, said the rollout forms part of its broader strategy to strengthen player engagement while supporting its continued international expansion.
Through the integration, MozzartBet’s teams will gain access to a unified real-time customer model across all brands. The platform also includes Fast Track AI capabilities, allowing CRM teams to manage workflows using conversational tools and AI-powered automation.
Nemanja Savkovic, COO of MozzartBet, said the company has been satisfied with the partnership since the early stages of implementation.
“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets and what we needed to achieve and the platform has lived up to it” Savkovic said.
He added that the new system allows the CRM department to run campaigns more efficiently across multiple regulated markets while supporting future player engagement initiatives.
Fast Track Co-Founder and CEO Simon Lidzén described MozzartBet’s growth across the Balkans and Africa as significant and said the partnership reflects a shared long-term vision between the two companies.
“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going and we will continue to do everything we can to help them see that vision through” Lidzén said.
