Marketing
Latest Marketing news and updates from across the iGaming industry
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ANJ Launches World Cup Betting Awareness Campaign
France’s gambling regulator ANJ has launched a responsible gambling campaign ahead of the FIFA World Cup as betting activity is projected to reach record levels.
Flashscore Survey Highlights World Cup Betting Trend
A Flashscore survey of UK sports fans found strong interest in the 2026 FIFA World Cup, with football betting and goals-focused wagering markets remaining highly popular.
Punt123 Adds Personalised Betting Prompts
Punt123 has introduced personalised betting prompts through a partnership with OtherLevels, using live sportsbook data and customer behaviour insights to deliver tailored racing content and betting recommendations.
Blokotech Brings Bloko Padel Tour to Miami
Blokotech and SiGMA World continue the Bloko Padel Tour 2026 with its Miami stop, bringing iGaming professionals together through networking and competition ahead of the Rome finale.
Gaming Realms Expands Africa Reach via SportyBet
Gaming Realms has expanded its African presence through a partnership with SportyBet, launching Slingo titles across Nigeria, Kenya, and Ghana as part of its ongoing international growth strategy following recent expansion into South Africa.
SpringbokCasino Launches WILD CUP 2026 Campaign
SpringbokCasino.co.za has unveiled its WILD CUP 2026 campaign, using football-themed storytelling and gamification to drive casino engagement during the FIFA World Cup period.
Xtremepush Partners With Immensity for CRM Integration
Xtremepush and Immensity have formed a strategic partnership to integrate acquisition-side intelligence into CRM workflows, helping iGaming operators improve player engagement from the first session.
Bet It Drives Wins SiGMA Europe Marketing Award
GR8_TECH’s Bet It Drives earned Best Marketing Campaign at the SiGMA Europe Awards 2026, following multiple international recognitions for its branded iGaming content series.
BGaming Launches New Quests Retention System
BGaming has introduced BGaming Quests, a fully managed daily mission system aimed at improving player engagement, retention, and activity across operator platforms.
Gamanza Engage Partners With BetSW3 in LATAM
Gamanza Engage has teamed up with BetSW3 to integrate gamification and CRM solutions across its LATAM-facing platform portfolio before the 2026 FIFA World Cup.
UK Society Lotteries Surge Amid Illegal Lottery Crackdown
UK society lotteries have surpassed £1 billion in contributions for a second year, driven by digital growth. At the same time, regulators are intensifying enforcement against illegal online lotteries and unlicensed prize draw schemes targeting consumers.
Casino Guru Wins Affiliate of the Year Award
Casino Guru was named Casino Affiliate of the Year at the AffPapa iGaming Awards 2026, recognising its work in transparency, safer gambling, and player protection.
PG Soft Becomes Sponsor of SiGMA Asia 2026
PG Soft has signed on as a sponsor for SiGMA Asia 2026 in Manila, gaining extensive brand exposure at one of Asia’s leading iGaming industry events.
Belatra Partners With SlotCatalog
Belatra has partnered with SlotCatalog to strengthen player communication, improve game discovery, and increase visibility for its online slot portfolio and future releases.
SkyCity Cuts FY26 Forecast Amid Cost Pressures
SkyCity Entertainment Group has reduced its FY26 earnings forecast, citing weaker consumer spending, macroeconomic pressures, and higher costs across New Zealand and Australia. The company is also advancing cost-saving measures and asset monetisation to stabilise performance.
Melco Q1 2026 Beats Forecast on Macau Gains
Melco Resorts delivered stronger-than-expected Q1 2026 results, supported by Macau market share gains and solid performance in Manila, though analysts warn of ongoing competition and rising cost pressures in key Asian markets.