Marketing
Latest Marketing news and updates from across the iGaming industry
Filter Content
Gamblers Connect Partners iGaming Real Talk
Gamblers Connect has partnered with iGaming Real Talk to co-create podcast content and cross-promotional campaigns, aiming to expand reach and deliver engaging industry discussions across B2B and B2C igaming audiences.
23 Broadway Raises $3M for AI UA Platform
23 Broadway has raised $3 million in Seed funding to develop its AI-powered user acquisition financing platform, combining capital, performance marketing and predictive technology to support scalable growth for gaming and digital businesses.
Esportes da Sorte Launches ‘Fun is Authorised’ Campaign
Esportes da Sorte has launched its ‘Fun is authorised’ campaign across Brazilian TV, featuring leading sports personalities to enhance brand visibility, fan engagement and entertainment-driven positioning in the competitive betting market.
SportyBet Partners LaLiga to Expand in Brazil
SportyBet has partnered with LaLiga to strengthen its presence in Brazil, focusing on fan engagement, premium experiences and responsible gaming as part of its long-term strategy in the growing betting market.
BETBY Appoints Gonzalo Navarro to Drive LATAM Growth
BETBY has appointed Gonzalo Navarro as Senior Business Development Manager to support its expansion across Latin America, leveraging his regional experience to strengthen partnerships and drive growth for the sportsbook supplier.
Rainbet Branding Appears in Netflix Manosphere Documentary
Rainbet branding appears in several archived livestream clips used in Netflix’s Inside the Manosphere documentary, highlighting how influencer sponsorships in the crypto casino sector can unexpectedly surface in mainstream media productions.
Hype.Bet Marks First Anniversary with Just Slots Campaign
Hype.Bet has partnered with Just Slots to celebrate its first anniversary with a month-long campaign. The promotion features tournaments, Multiplayer Room events, and prizes, highlighting community engagement and social casino gameplay across the platform.
Belatra Celebrates 33 Years at SiGMA South America
Belatra Games is celebrating its 33rd anniversary at SiGMA South America in São Paulo, welcoming partners and industry guests to Booth M70 to showcase new slot titles and discuss opportunities across the growing Latin American market.
Premier League Betting Sponsors Face 2026 Shirt Ban
Betting companies remain major sponsors in the Premier League, with 17 clubs holding partnerships. However, new rules will ban front-of-shirt betting sponsors from the 2026/27 season, while Brazil’s top league sees fewer betting deals.
Susana Giménez Joins bplay as Brand Ambassador
bplay has appointed Argentine TV icon Susana Giménez as its brand ambassador, launching a new campaign to promote its online casino offering while strengthening engagement with players in Argentina’s growing digital gaming market.
Aichi Outspends Hokkaido in 2026 IR Research Push
Aichi Prefecture sets aside JPY276.6 million for 2026 studies to develop an international tourism hub with IR facilities. Hokkaido’s smaller allocation shows a cautious approach as both eye the 2027 IR licensing round.
Bloomberry Flags AI as Risk for Philippine Casinos
Bloomberry Resorts highlights AI as a growing risk to outsourcing jobs and consumer spending in Philippine casinos. The company warns of potential revenue impacts at Solaire resorts while exploring digital gaming opportunities through MegaFUNalo.
Betway Named Formula 1’s First Official Betting Operator
Betway has been named the first Official Betting Operator of Formula 1 through a multi-year partnership with Super Group, integrating official race data and analytics to support new sportsbook markets and in-play betting opportunities.
Spinomenal Launches Spinoleague 2026 Tournament
Spinomenal has unveiled Spinoleague 2026, a year-long slot tournament featuring 52 rounds, a €12 million prize pool and a new Prize Multiplier Wheel designed to boost engagement and give players more control over rewards.
Brazil Betting Firms Cut Série A Shirt Sponsorships
In 2026, fewer betting companies sponsor Série A teams in Brazil as operators pivot to regional competitions, ambassador programs, TV campaigns, and World Cup initiatives. Regulatory and tax changes are reshaping sponsorship strategies.
Soft2Bet Launches Swedish Brand Lodur
Soft2Bet has launched Lodur, a Sweden-focused casino and sportsbook brand featuring Norse-inspired design, localised payments and content, plus an Island progression system powered by its MEGA engagement engine.