Marketing
Latest Marketing news and updates from across the iGaming industry
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Betano Showcases UEFA Trophies in Sofia
Betano hosted a UEFA trophy event in Sofia, attracting over 1,000 attendees as part of its global sponsorship strategy, highlighting the role of sports partnerships in boosting brand visibility within the igaming sector.
PG Soft Sponsors SBC Summit Malta 2026
PG Soft has been named a key sponsor of SBC Summit Malta 2026, gaining high-visibility branding across LED installations and event spaces as it strengthens its presence within the European igaming industry.
Casino Guru Shortlisted for AffPapa Awards 2026
Casino Guru has been shortlisted for Affiliate of the Year at the AffPapa iGaming Awards 2026, highlighting its continued focus on transparency, player protection and improving standards across the global online gambling ecosystem.
March Madness Drives iGaming Growth, Says Media Troopers
Media Troopers reports increased iGaming activity during March Madness 2026, with strong engagement and sustained betting volumes highlighting the tournament’s role in driving acquisition and retention across regulated U.S. markets.
Comparasino Launches ITVX Ad Campaign in UK
Comparasino launches a three-month ITVX campaign in the UK, promoting its personalised iGaming comparison platform as part of a broader strategy to increase brand visibility through mainstream media channels.
VBET Sponsors Hype Fighting Championship Brazil
VBET strengthens its presence in Brazil by sponsoring the Hype Fighting Championship, leveraging combat sports, live streaming, and betting integrations to enhance engagement and expand its footprint in the country’s growing sports entertainment market.
DigiPlus Launches PHP1B ArenaPlus Prediction Campaign
DigiPlus has introduced a PHP1 billion bracket-based prediction campaign on ArenaPlus, offering a free-to-play playoff experience designed to boost engagement, retention, and user interaction in the Philippines’ competitive sportsbook market.
CBRE Forecasts 8.3% Macau GGR Growth in 2026
CBRE expects Macau’s gaming market to grow 8.3% in 2026, outperforming consensus forecasts, with strong demand, stabilizing costs, and improved EBITDA outlook supporting continued recovery across the casino sector.
LaLiga Partners with Polymarket in North America
LaLiga has partnered with Polymarket to become its exclusive prediction market partner in the US and Canada, enabling fans to interact with the league, players, and matches through innovative engagement experiences and VIP events.
BETesporte Partners BRAX for Brazil Football Push
BETesporte has partnered with BRAX to expand its presence across Brazil’s major football competitions, leveraging high-impact marketing activations and brand ambassadors to strengthen its position ahead of the World Cup.
Cactus Gaming Nominated for BiS Awards 2026
Cactus Gaming has been nominated for Platform of the Year at the BiS Awards 2026, reflecting its continued growth, strong track record and focus on delivering advanced technology solutions for operators in Latin America.
BiS SiGMA South America 2026 Set for São Paulo
BiS SiGMA South America 2026 will gather global iGaming stakeholders in São Paulo, highlighting Brazil’s expanding betting market through discussions on regulation, innovation and industry growth across multiple sectors.
Gamanza Engage Partners Apuestas Royal in LATAM
Gamanza Engage has partnered with Apuestas Royal to deploy CRM, gamification and engagement tools across five brands, enabling a unified, data-driven approach to player retention and personalised experiences across Latin America.
PG Soft Secures BiS SiGMA South America Sponsorship
PG Soft has confirmed a sponsorship deal for BiS SiGMA South America 2026 in São Paulo, strengthening its footprint in Brazil while enhancing brand visibility at one of Latin America’s key iGaming gatherings.
Gamanza Engage Joins QTech Games to Boost Player Retention
Gamanza Engage has partnered with QTech Games to provide operators with real-time CRM, loyalty, and gamification tools. The integration aims to enhance player retention, engagement, and personalised journeys across emerging igaming markets.
Soft2Bet Launches MEGA Islands Gamification Engine
Soft2Bet has launched MEGA Islands, a new gamification engine within its MEGA Suite. The feature introduces persistent progression, island-building and plundering mechanics designed to increase player retention across casino and sportsbook platforms.