Marketing
Latest Marketing news and updates from across the iGaming industry
Filter Content
Alea Returns as Gold Sponsor at SiGMA Africa
Alea will attend SiGMA Africa in Cape Town as a Gold Sponsor, presenting its Client Area solution, joining a mobile-first design panel, sponsoring a VIP event and securing a Best Workplace nomination.
Soft2Bet Wins Two at EGR Europe Awards 2026
Soft2Bet claimed two titles at the 2026 EGR Europe Awards, recognising its casino platform capabilities and acquisition and retention performance, driven by its in-house technology stack and MEGA engagement solution.
Esportes da Sorte Extends Corinthians Deal to 2029
Esportes da Sorte has renewed its master sponsorship of Corinthians through 2029 in a higher-tier agreement valued at up to BRL 200 million annually, expanding commercial rights, activations and institutional initiatives.
PG Soft Sponsors SBC Summit Rio 2026
PG Soft will sponsor SBC Summit Rio 2026 at Riocentro, securing high-visibility branding across Pavilion 4 and the Casino & Sports Betting Zone, underscoring its strategic focus on Brazil and the wider Latin American market.
Fast Track Spark São Paulo 26 Set for March
Fast Track will stage Spark São Paulo 26 on March 18–19 at Rosewood São Paulo, offering Portuguese-language CRM and retention training for iGaming operators, covering player journeys, bonus strategy, data-driven decisions and AI applications.
MightyTips Wins UK & Ireland Affiliate of the Year
MightyTips won the UK & Ireland Affiliate of the Year award at the 2026 EGR Europe Awards, following significant website upgrades and data-driven product improvements. The recognition highlights the brand’s focus on structured betting content and sustainable growth.
GGBET UA Hosts Media Event with FC Dynamo Kyiv
GGBET UA hosted a media event with FC Dynamo Kyiv, including joint training, a practice match, and a Q&A session. The initiative reflects the bookmaker’s efforts to engage fans and strengthen its presence as the club’s title sponsor.
Pinnacle Names Paloma Tocci Brazil Ambassador
Pinnacle has appointed Brazilian sports journalist Paloma Tocci as its new brand ambassador in Brazil, aiming to expand market visibility, reinforce compliance-driven positioning and promote responsible gaming during a pivotal period for football.
Betsul Appoints Lucas Ferreira as CMO
Brazilian betting operator Betsul has named Lucas Ferreira as Chief Marketing Officer, tasking the digital marketing specialist with repositioning the brand and accelerating growth as Brazil’s regulated betting market evolves.
Play’n GO Marks 10 Years of Book of Dead with Rich Wilde
Play'n GO celebrates the 10th anniversary of Book of Dead and its lead character Rich Wilde with a global brand campaign, themed activations, and a new series installment set to launch.
Change UK Domain Repurposed for No-KYC Casino Promotion
A domain once tied to Change UK now hosts no-KYC casino affiliate content, combining legacy political site sections with offshore-style gambling promotions and bonus-driven landing pages targeting UK readers.
ATG 2025 Profit Falls Amid Tax Hike and Recession
Sweden’s ATG sees operating profit decline 15% in 2025 due to higher gambling taxes and economic pressures. Casino and sports betting dip, while horse racing revenue shows resilience, highlighting risks to the sport’s funding.
GGBET UA Launches “Keep it GG” Campaign in Ukraine
GGBET UA has launched its “Keep it GG” advertising campaign across TV, digital, and social channels, blending esports, sports, and casino elements, featuring Ukrainian athletes, and supporting local creative industry initiatives.
Dutch Consumer Group Backs Total Gambling Ad Ban
Consumentenbond endorses a total online gambling advertising ban in the Netherlands, pointing to panel research and calling for tighter duty-of-care enforcement and stronger safeguards for players in the regulated market.
City Center Online Launches Responsible Gaming Campaign
City Center Online has introduced a responsible gaming campaign featuring football icons Ángel Di María and Maximiliano Rodríguez, using career decision stories to promote safer gambling behavior and reinforce strict no-betting rules for minors.
Blokotech Partners Key2 Group to Distribute StickyPlay Suite
Blokotech has partnered with Key2 Group Digital to distribute the StickyPlay gamification suite globally, giving operators new engagement tools focused on retention, competitive play mechanics, and more efficient bonus and promotional spending.